The Yolk Media

Turn First-Time Customers Into Regulars

More Repeat Customers. Better Customer Economics.

Email Automation That Keeps Customers Engaged

Years of hands-on lifecycle marketing experience go into building email journeys across onboarding, post-purchase, recommendations, re-engagement and more.

WhatsApp Journeys Built Around Real-Time Actions

From transactional updates and reminders to offers and follow-ups, we design WhatsApp workflows that respond to what customers do in real time.

Lifecycle Marketing That Adapts As Customers Move

Across industries, audiences and customer journeys, our experience helps map the right communication for every stage, from first interaction to repeat purchase.

CRM That Connects Every Customer Touchpoint

We build customised CRM systems or connect with a platform that bring customer data, interactions, sales activity and lifecycle communication into one connected view.

Retention Built For Long-Term Customer Value

With a wider view of acquisition, behaviour and customer economics, we identify retention opportunities and build journeys that increase repeat business and lifetime value.

Loyalty That Rewards Customers For Coming Back

From points and tiers to personalised rewards and offers, we design loyalty programs around what customers value and what keeps them choosing your brand.

Proud to be collaborating with media industry leaders to power growth for brands

Access to leading media platforms, backed by the expertise to make them work harder.

The Questions We Get About Keeping Customers Around

We connect strategy, storytelling and creative across every touchpoint, so your brand doesn’t just show up, it shows up consistently.
We’ve answered the questions that usually come up when brands want more repeat purchases, stronger relationships and higher customer value.

We look beyond sending campaigns and build the journeys around them- welcome, onboarding, post-purchase, recommendations, re-engagement and more, based on customer behaviour and business goals.

Yes. We can work with the systems and data you already have, audit how they’re being used, identify gaps and build the journeys, segments and workflows needed to get more value from them.

Both. We can help choose, configure and customise the CRM, connect it with other systems and build the workflows your sales and marketing teams need.

Quite a bit. We can build workflows around triggers such as sign-ups, purchases, abandoned carts, inactivity, renewals and customer actions, with the right email, WhatsApp message, reminder or follow-up triggered at each stage.

It starts with the customer journey. We segment customers by behaviour, purchase history, stage, engagement and intent, then map the communication that makes sense for each group.

We map the journey from first interaction through purchase, repeat purchase and re-engagement, identify the moments that matter and build the right communication, offers and experiences around each one.

Yes. Retention can come from better timing, personalisation, recommendations, loyalty, customer experience and re-engagement, discounts are only one tool, not the whole strategy.

We can help design the complete program from points and tiers to rewards, benefits, referral mechanics and personalised offers and connect it to the customer journeys that encourage repeat behaviour.

We can track metrics such as repeat purchase rate, retention, customer lifetime value, churn, purchase frequency, engagement and revenue from existing customers, depending on the business model.

Yes. Acquisition and retention work better when they share the same view of the customer. Insights from paid media, SEO, CRO and CRM can feed into each other to improve both acquisition quality and customer value.

That’s a common problem. We can help structure the data, create useful customer segments and turn it into actionable journeys rather than letting it sit inside a CRM doing very little.

Quite personalised. Journeys can respond to purchase history, browsing behaviour, engagement, customer stage, preferences and other relevant signals, so the next interaction feels more useful and timely.

Yes. Depending on the engagement, we can handle the strategy, segmentation, journey design, content, campaign execution, automation, testing and ongoing optimisation.