How York Saw and Knife Used Amazon and PPC to Sharpen Sales Growth with TYM
At A Glance
York Saw and Knife recognized the potential of Amazon as a revenue-driving platform, but they needed a partner to help them navigate the process. With The Yolk Media they launched a branded Amazon storefront, optimized product listings, and implemented strategic ad campaigns to boost visibility and sales. The result was exponential growth in ecommerce revenue, both through Amazon and across their broader digital presence.
Before TYM
- Unsure how to begin selling effectively on Amazon.
- Product listings lacked visibility and optimization.
- Digital ad performance was not producing scalable returns.
After TYM
- Launched a fully branded, optimized Amazon storefront.
- Gained strategic insight and support to outperform competitors.
- Increased efficiency and ROI across Amazon and Google Ads.
Our Approach
Launching and Optimizing a Branded Amazon Storefront
York Saw and Knife saw opportunity in Amazon’s growing dominance but didn’t know how to establish a storefront or optimize listings for visibility and sales.
The Yolk Media developed and launched a custom Amazon storefront that reflected York Saw and Knife’s brand and product strengths. We optimized each listing with targeted keywords, accurate categories, and compelling descriptions to improve their presence in Amazon’s search results. Our team also conducted competitor analysis and provided Amazon Buy Box support to strengthen York Saw and Knife’s competitive edge. These changes laid the groundwork for their success on the platform.
Implementing High-Performance Amazon Advertising
To drive more revenue through Amazon, York Saw and Knife needed an advertising strategy that could reach motivated buyers while minimizing wasted ad spend.
The Yolk Media created a custom Amazon PPC strategy, developing and managing product ads targeted to high-converting keywords. We conducted competitive research to identify bidding opportunities and used negative keyword targeting to reduce irrelevant clicks. These paid strategies directly contributed to a significant revenue increase, more than 20X YoY from Amazon ads alone.
Boosting Sitewide Revenue with Integrated Digital Marketing
In addition to Amazon, York Saw and Knife wanted to improve traffic and conversions across their website through organic and paid channels.
The Yolk Media executed a custom digital marketing strategy that included SEO, Google Ads, email marketing, and social media. We doubled their organic traffic through keyword optimization and technical SEO improvements, while also increasing Google Ads conversions by over 100%. A 20% decrease in cost per conversion further improved campaign efficiency, allowing York Saw and Knife to allocate their marketing budget more effectively.