Case Study on An E-Commerce Store

Boosting customer acquisition with Facebook Dynamic ads

SUCCESS STORY

The Indian fashion and lifestyle brand used Facebook dynamic ads to automatically promote different product categories to potential customers, achieving a 40% increase in reach and 8X return on ad spend.

40% Increase in reach over earlier campaign with no dynamic ads

7 X return on ad spend

40% lower cost per acquisition over earlier campaign with no dynamic ads

2X increase in business volume over earlier campaign with no dynamic ads

THEIR GOAL

Increasing prospective customers

The Souled Store wanted to maximise reach and acquire new customers online, while increasing its return on ad spend and lowering its cost per acquisition.

THE Solution

Tailored to fit

We used Facebook and Instagram to run dynamic ads for broad audiences in order to increase customer acquisition. The advertising optimised campaign performance by automatically showing relevant products to buyers based on their interests and browsing behaviour on and off Facebook. Reaching out to people aged 15–25 in India, we used the carousel ad format to serve the photo ads, each with a clear call to action to encourage purchase.

We also reconnected with people who had visited The Souled Store’s products online but had not added any items to their online shopping carts or made any purchases in the previous 10 days using website Custom Audiences.

Outcomes

Stunning  fashion statement

The Souled Store’s Facebook dynamic ads campaign increased brand awareness and attracted new customers. We achieved:

  • 40% more people reached over earlier campaign with no dynamic ads (ads delivered to over four million people every day)
  • X return on ad spend
  • 40% lower cost per acquisition over earlier campaign with no dynamic ads
  • X increase in business volume over earlier campaign with no dynamic ads