How Northside Towing Hauled In Revenue With TYM
At A Glance
Discover how Northside Towing, a family-owned towing company in Colorado, significantly increased its local reach and return on investment (ROI) through a strategic partnership with The Yolk Media. By implementing custom local SEO and PPC strategies, Northside Towing enhanced its visibility and connected with more customers in need of reliable towing services. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your local business.
Before TYM
- Limited local reach affecting customer acquisition.
- Challenges in appearing in Google’s local map pack.
- Underutilized digital marketing strategies hindering business growth.
After TYM
- Enhanced online visibility and authority in the local community.
- Improved engagement with potential customers seeking towing services.
- Streamlined marketing approach integrating local SEO and PPC strategies.
Our Approach
Optimizing for Location-Based Keywords
Northside Towing needed to improve its search engine rankings for location-based keywords to attract more local customers.
The Yolk Media addressed this by conducting in-depth keyword research to identify the most relevant search terms used by customers seeking towing services in northern Colorado. The team then optimized website content, title tags, and meta descriptions with these keywords, ensuring that Northside Towing would appear prominently in local search results.
Enhancing Google My Business Profile
To improve its visibility in Google’s local map pack, The Yolk Media optimized Northside Towing’s Google Business Profile (GBP).
This involved updating the GBP with accurate business information, including hours of operation, services offered, and contact details. The team also added high-quality photos of Northside Towing’s trucks and facilities, as well as crafting a compelling business description that highlighted their commitment to fast, efficient, and reliable service.
Managing and Obtaining Local Citations
To further enhance its local SEO, The Yolk Media focused on updating and managing local citations across the web.
This involved identifying and correcting inaccurate or inconsistent business listings on various online directories and review sites. The team also worked to obtain new citations on reputable local websites, ensuring that Northside Towing’s business information was consistent and accurate across the web, which helped improve their local search rankings.