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Amplifying CenTrak’s Market Reach:with Strategic Digital Marketing

At A Glance

Explore how CenTrak, a leading provider of real-time location systems (RTLS) for healthcare facilities, transformed its digital footprint and drove substantial growth through a partnership with The Yolk Media. With a tailored approach to digital marketing, CenTrak enhanced its online visibility and lead generation, positioning itself as a frontrunner in the healthcare technology industry. Discover the strategies behind this success and how digital innovation can propel your business forward.

Before TYM

  • High cost per lead in PPC campaigns with limited returns.
  • Technical site issues affecting search engine performance.
  • Challenges in generating consistent organic leads.

After TYM

  • Streamlined PPC strategies reducing cost per lead while maintaining quality.
  • Resolved technical site errors enhancing user experience and search visibility.
  • Increased organic lead generation through targeted SEO and content strategies.
You always hear the cliche from agencies “we want to be a direct extension of your marketing department” but it never actually feels this way. With Yolk, they truly are a part of the team, invested in helping us reach our digital marketing goals.

CenTrak

Our Approach

Reducing PPC Costs and Improving Efficiency

CenTrak needed to manage its PPC campaigns more efficiently to lower its high cost per lead. The Yolk Media restructured the PPC strategy, focusing on strategic optimizations to maximize results. 

Through targeted ad placements and refined keyword strategies, CenTrak achieved a significant decrease in PPC costs, allowing them to maintain high lead quality at a fraction of the previous expense.

Enhancing Organic Search Presence

Improving organic search presence was crucial for CenTrak to generate more leads. The Yolk Media implemented a comprehensive SEO plan that included optimizing the site for industry-specific keywords and creating content that showcased CenTrak’s expertise. 

This approach not only positioned CenTrak as a thought leader in healthcare technology but also increased organic sessions and contact form submissions.

Technical Site Optimization

Addressing technical site issues was essential for maximizing CenTrak’s online performance. The Yolk Media conducted a thorough audit to identify and resolve technical errors, improving site speed and functionality. These enhancements contributed to better search engine performance and user experience, supporting CenTrak’s goal of driving more qualified leads through their website.

Results of Growth-Driven Design

Decrease in PPC CPL
0 %
YoY increase in organic traffic
0 %
Increase in organic form submissions
0 %