Racking Up Revenue: Polymer Solutions International & The Yolk Media
At A Glance
Discover how Polymer Solutions International (PSI), a leading global supplier of reusable material handling products, transformed its business through a strategic partnership with The Yolk Media. By implementing custom SEO and PPC strategies, PSI significantly boosted traffic, leads, and revenue growth. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your global business.
Before TYM
- No formal digital marketing plan in place.
- Limited online visibility affecting lead generation.
- Underutilized digital marketing strategies hindering business growth.
After TYM
- Enhanced online presence and authority in the material handling sector.
- Improved engagement with potential customers.
- Streamlined marketing approach integrating SEO and PPC strategies.
Our Approach
Targeting High-Value Keywords with SEO
PSI needed to improve its search engine rankings for high-value keywords related to engineered material handling solutions. The Yolk Media addressed this by conducting in-depth keyword research to identify the most relevant and profitable search terms. The team then optimized website content, title tags, and meta descriptions with these keywords, ensuring that PSI would appear prominently in search results for potential customers.
Building High-Value Backlinks
To enhance its online authority and credibility, PSI needed to generate more high-quality backlinks. The Yolk Media implemented a strategic link-building campaign focused on acquiring backlinks from reputable sources in the material handling and supply chain industries. This involved creating valuable content, such as case studies and white papers, and then promoting this content to relevant websites and publications to earn backlinks.
Optimizing Ad Bids
To improve the ROI of its PPC campaigns, The Yolk Media focused on optimizing bid amounts to lower costs and improve overall performance. This involved analyzing campaign data to identify keywords and ad groups with the highest conversion rates and then adjusting bids accordingly. The team also leveraged first-party data to power campaigns, ensuring that PSI’s ads were seen by the most relevant audience and driving more qualified leads to their website.