How SelectROW Increased Qualified Leads with a Targeted SEO and PPC Strategy
At A Glance
SelectROW needed more than just a web presence, they needed to get in front of the right decision-makers at the right time. With help from The Yolk Media, they implemented a strategic SEO and PPC plan that elevated their visibility and brought in high-value leads. Through industry-focused targeting, content development, and data-driven ad strategies, SelectROW positioned itself as a trusted partner for utility companies and government agencies across the country.
Before TYM
- Limited organic visibility for high-value land acquisition terms.
- Website lacked strategic content to support industry authority.
- Ad budget wasn’t producing consistent, qualified leads.
After TYM
- Earned stronger search engine presence aligned with industry keywords.
- Built a digital presence that supports their leadership in right-of-way acquisition.
- Launched paid campaigns that consistently generate actionable lead opportunities.
Our Approach
Improving Organic Visibility with Industry-Specific SEOy
SelectROW needed to increase their organic visibility to connect with more potential clients in search results, but lacked targeted keyword coverage and authoritative content that reflected their niche expertise.
The Yolk Media implemented a custom SEO strategy starting with in-depth keyword research focused on right-of-way acquisition and related services. We created original content tailored to the land acquisition industry to improve rankings for competitive terms. A thorough internal linking strategy was also implemented to enhance crawlability and site structure. Additionally, we performed a competitive analysis to identify SEO gaps and opportunities where SelectROW could outperform similar companies in search.
Generating High-Intent Leads with Targeted PPC Campaigns
While SelectROW wanted faster access to leads, their paid efforts needed better targeting to reduce wasted spend and connect with the right audience, including government and utility decision-makers.
The Yolk Media built a custom PPC strategy focused on high-intent service keywords related to right-of-way acquisition. We added negative keywords to prevent irrelevant clicks and used first-party data to enhance audience targeting. Our copywriters developed tailored ad messaging designed to resonate with SelectROW’s target market, and we used ad extensions to boost visibility and click-throughs. This tightly focused approach helped SelectROW significantly increase PPC lead submissions.