Delivering Leads and Visibility for ExpressIt Delivery with TYM
At A Glance
Explore how ExpressIt Delivery, a leading B2B delivery services company, transformed its digital presence and drove significant growth in traffic and leads with The Yolk Media. By utilizing custom SEO and PPC strategies, ExpressIt enhanced its visibility in a competitive market, attracting more qualified leads and boosting its bottom line. Discover the strategic solutions that powered this impressive transformation.
Before TYM
- Limited online visibility in a competitive logistics industry.
- Challenges in attracting and converting qualified leads.
- Underutilized digital marketing strategies hindering growth.
After TYM
- Enhanced online presence and brand differentiation.
- Improved engagement with target B2B audiences.
- Streamlined digital marketing processes leading to better resource allocation.
We are consistently pleased with The Yolk Media team – their knowledge, demeanor and ability to educate us on areas where we may not hold expertise. A+ service all around!
Our Approach
Increasing Qualified Leads
In the competitive logistics industry, ExpressIt Delivery needed to stand out and attract more qualified leads. The Yolk Media developed a custom SEO strategy targeting industry-relevant keywords and creating original content by expert logistics copywriters. A thorough competitor analysis identified opportunities for ExpressIt to outperform competitors, while integrating image alt text and internal links improved site crawlability and relevance.
Enhancing PPC Performance
To drive more qualified leads, The Yolk Media crafted a tailored PPC advertising strategy. This included identifying high-value keywords and crafting original ad copy specific to ExpressIt’s services. Setting negative keywords ensured that ads appeared before the most relevant audiences. This strategic approach allowed ExpressIt to target the right B2B businesses effectively, increasing their reach and lead quality.
Boosting Online Engagement
The Yolk Media’s strategic solutions resulted in a substantial increase in organic website visits and blog traffic. By optimizing ExpressIt’s digital marketing efforts, they attracted more visitors to their site to learn about their delivery services and industry insights. This increase in engagement translated to more qualified leads and business growth, positioning ExpressIt as a pioneer in digital marketing within the logistics sector.