How Marketview Liquor Uncorked More Online Sales with TYM
At A Glance
Marketview Liquor wanted to do more than maintain their online store they wanted to grow it. With a goal of increasing revenue and knowing exactly what was working across their campaigns, they partnered with The Yolk Media to develop a multi-channel strategy tailored to ecommerce growth. By improving their visibility in search, targeting the right shoppers, and refining their digital experience, Marketview Liquor tapped into more online revenue than ever before.
Before TYM
- Needed to increase ecommerce revenue from existing online operations
- Lacked clarity on which marketing campaigns were driving the best results
- Wanted to attract more purchase-ready shoppers without wasting ad spend
After TYM
- Gained a clear, measurable strategy aligned to revenue goals
- Built a smoother path to purchase that engaged and converted customers
- Attracted more qualified traffic from both organic and paid channels
Our Approach
Optimizing Product Pages to Capture Search Traffic
Marketview Liquor wanted to grow their online sales by reaching more potential buyers through organic search, but their product pages weren’t fully optimized to capture that demand.
The Yolk Media implemented a custom SEO strategy focused on targeting high-value, liquor-related keywords that matched how real shoppers search online. We optimized product pages for relevance, incorporated expert-written content to build authority, and improved the overall user experience to keep customers engaged. Our team also monitored search trends and performance to identify new opportunities to increase qualified traffic to their site.
Driving Purchase-Ready Traffic with Strategic PPC Campaigns
To scale revenue beyond organic efforts, Marketview Liquor needed to attract more buyers through paid search without wasting spend on unqualified traffic.
We launched a conversion-focused PPC campaign targeting wine and liquor keywords with strong purchase intent. Ad copy was tailored to drive immediate action, and bidding strategies were adjusted to get the most from their budget. We continually refined targeting and keyword selection to ensure the ads reached customers ready to buy — helping support sustained ecommerce growth.
Creating a Cohesive Funnel That Converts Across Channels
Marketview Liquor wanted to understand which marketing tactics were working best so they could focus resources on the channels that drove real business results.
The Yolk Media helped unify their digital efforts with an integrated strategy across SEO, PPC, and lead generation — ensuring each channel supported the others. Social campaigns were used to keep customers engaged post-visit, while clear reporting and campaign insights gave Marketview Liquor full visibility into what was performing. The result was a more efficient, more impactful marketing funnel that supported ongoing growth and team expansion.