How Soundproof Cow Increased Revenue and Conversions with a Custom Digital Marketing Strategy
At A Glance
When Soundproof Cow needed a digital marketing partner that could deliver real results and keep them closely involved, they turned to The Yolk Media. With a multi-channel strategy built around SEO, PPC, web design, and social media, we helped them increase online visibility, boost conversions, and drive meaningful revenue growth. Here’s how our hands-on approach helped Soundproof Cow expand its digital presence and meet its business goals.
Before TYM
- Needed better performance and oversight from their marketing partner.
- Lacked a cohesive digital strategy across channels.
- Struggled to scale paid advertising and ecommerce performance.
After TYM
- Gained a proactive, transparent marketing partner who communicates clearly.
- Established a unified digital strategy tailored to their specific goals.
- Improved campaign structure that directly boosted paid search ROI.
Our Approach
Improving Paid Search Performance to Boost Ecommerce Revenue
Soundproof Cow wanted to drive more sales through paid search but needed a partner who could optimize their campaigns to deliver stronger performance and better returns.
The Yolk Media implemented a custom PPC strategy focused on increasing paid search ecommerce performance. This included refining keyword targeting, updating ad copy, and adjusting campaign settings to improve efficiency. We also continually monitored and optimized conversion paths to increase ecommerce conversion rates. These improvements led to a year-over-year increase in both revenue and conversion rate from paid search campaigns.
Expanding Reach Through Integrated SEO and Social Media Strategies
Soundproof Cow aimed to grow their digital footprint and reach more potential customers through organic and social channels, but lacked a cohesive cross-channel plan.
We developed and executed a combined SEO and social media strategy to help drive qualified traffic from multiple sources. Our team optimized key pages for relevant soundproofing-related keywords, while our social media experts created and managed content to build brand awareness and engagement. Together, these strategies helped increase visibility, support site traffic, and reinforce brand trust across channels.