From Local to Nationwide: How TYM Boosted Asbury Electric’s Online Impact
At A Glance
Asbury Electric wanted to increase their leads and revenue, which were declining for some time. They experienced issues with their domains, inevitably leading to unexpected downtime, ranking drops, and a negative impact on their brand reputation.
They needed professional help to get more jobs on the books and grow their customer base. After reading our online reviews and enjoying their initial consultation, Asbury Electric partnered with us for their digital marketing needs.
Before TYM
- Underperforming search engine optimization (SEO)
- Persistent domain and technical issues
- Disorganized and chaotic digital marketing strategy
- Poor digital marketing results reporting and decision-making
After TYM
- Resolved domain and technical SEO issues for a better user experience and site security
- Optimized SEO and pay-per-click (PPC) ad strategies to boost qualified traffic and leads
- Provided powerful reporting tools to track results and facilitate data-driven decision-making
Our Approach
SEO for improved online visibility
- Technical SEO: We conducted a technical SEO audit to identify and resolve domain and site structure issues, improving search engine accessibility.
- On-page SEO: We optimized on-page elements such as title tags, meta descriptions, and header tags to align with high-value keywords relevant to their industry.
- Data tracking: We provide continuous analytics tracking and produce custom reporting dashboards enabling Asbury to monitor lead, conversion, and revenue growth.
- Link building: We executed a white-hat link-building strategy to earn high-quality backlinks to maximize trust and industry-wide authority.
Copywriting: We updated the website copy to include relevant electrical industry terms and FAQs to position Asbury Electric as an authority in the industry.
Local SEO to strengthen Asbury Electric’s presence in their service areas
Asbury Electric needed to boost their visibility in their key service areas all over Virginia. So, we implemented a targeted Local SEO strategy that included:
- Google Business Profile (GBP) optimization: We fully optimized their GBP with accurate business information and service categories like “Electrical Installation Service” and “24-Hour Electrician.”
- Building service area pages: We created localized landing pages with geo-targeted keywords for their key cities and neighborhoods, like “Electrician in Poquoson, Virginia,” to attract traffic in those areas.
- Map pack optimization: We performed map pack optimization to improve Asbury’s chances of appearing on local search results.
- First-party data activation: We enabled Asbury to collect and activate first-party data across various channels with RevenueCloudFX.
SEO strategy sync: We synced their local SEO strategy with their overall SEO strategy to maximize their marketing return on investment (ROI).
A targeted PPC strategy to reach the right customer at the right time
To maximize Asbury Electric’s reach and drive more qualified leads, we crafted a highly targeted PPC strategy, ensuring they connect with the right audience at the right moment. This strategy included:
- Hyper-targeting local ads: We launched location-specific Google Ads campaigns that target high-intent keywords to capture more highly qualified leads.
- Segmenting PPC campaigns: We implemented segmented campaigns for specific electrical services, like 24/7 emergency electricians, electrical wiring, and generator sales and service, to boost click-through rates.
- Ads remarketing: We implemented remarketing ads to re-engage leads who didn’t convert the first time and keep Asbury at the top of their minds.