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Packing More Revenue Into Every Inquiry

See how structured search, sharper messaging, and better tracking improved both lead volume and quality.

At A Glance

Southern Packaging, LP, a global leader in FIBCs and bulk packaging, hired TYM to remodel and create an SEO- and marketing-friendly website using our Growth-Driven Design (GDD) methodology. The company has experienced a 156 percent growth in organic users and an increase of 79 percent in total users in Q1 of 2021 after 9 months of website makeover and marketing engagement activities.

 High-Level Stats

  • Increase in Organi Users by 155.79%.
  • An increase of 125 percent in Form Submissions.
  • Produced $55,000 in closed sales in the first quarter of 2021 because of new digital leads.

March 2021

We began adding new pages and conversion points, bringing in continuous leads and 22 new contacts, including 16 from organic search, within the first month.

September 2021

Incorporated a paid search campaign, leading to further boosts in traffic and lead generation for Southern Packaging, LP.

Today...

Southern Packaging, LP averages 150 new contacts from all sources and 42 conversions from form submissions and phone calls per month.

The Big Picture

Leading supplier of bulk packaging, Southern Packaging, LP helps American manufacturers with their supply chains. Nearly 900 locations in the United States get deliveries from the company of more than 1,100 distinct industrial packaging goods, including poly-packaging, FIBC bulk bags, and more.

The Situation On Day One!

Generate Organic Rankings and More Qualified Leads

Southern Packaging, LP hired us to execute a marketing plan after conducting competitive research so they could compete with local and national rivals who had been using a digital strategy for the last few years. We decided to overhaul the current website using a Growth-Driven Design strategy with the ultimate goal of increasing organic traffic through organic rankings and online lead generation. Incorporating strategic keywords and SEO best practices, we were able to construct new website pages gradually while showcasing their numerous product offers that weren’t previously highlighted on the website.

The site featured 24 pages altogether that had been redesigned with new content, page layouts, and modules after three months of Phase 1 developing core website pages and another six months of GDD.

Phase 1 Post-Launch Marketing Efforts

Our team adopted a GDD website redesign strategy, concentrating initially on the priority sites and templates before launching content marketing initiatives and creating auxiliary website pages. In addition to additional material like blog entries that are keyword-optimized, we also built the basic assets, such as compelling visual calls-to-action, email templates for product notifications, and newsletters.

Growth-Driven Design and Content Creation Generated 117 Form Submissions in Q1 of 2021

We have published and optimized 42 new blog articles within the last six months, made gated landing pages for product brochures, and established lead criteria for further lead creation. We have persisted in advancing strategic marketing initiatives, incorporating quarterly plans that cover paid advertising and email marketing. The company has received a significant number of digital leads from organic search alone, including phone calls and form submissions, and generated $55,000 in closed business in Q1 of 2021 from only digital leads.

Results of Growth-Driven Design

Organic Website Traffic

  • Increase in Organic Users of 155.79% (1,127 to 2,885)
  • Increase of 150.51 percent in Organic Sessions (1,374 to 3,442)
  • Increase in the Number of Sessions by 73.19 Percent
  • An increase of overall users of 79.2 percent

Paid Search: Jan 2025 - June2025

2708.71 sessions per month on average; 150 new contacts

Lead Generation

313 total new online contacts; 132 contacts from organic search

Towards the Future...

Our next phase includes hyper-focusing on the optimization of site structure: We will hone in on creating a seamless user experience and update their blog and website with fresh, innovative content.